Two Binghamton U. Student Entrepreneurs Grow Jewelry BusinessPosted: Sep 23, 2016 6:06 PM EST Updated: Sep 23, 2016 6:29 PM EST
Two Binghamton University students have put their business major skills to the test -- creating their own jewelry line.
When they were sophomores this past April, juniors Jackie Himelfarb and Samantha Tenenbaum launched their start-up business "Rope You In" in their dorm rooms -- during finals.
"We would make the necklaces and send the emails and phone calls," said Himelfarb.
Each piece is handmade. They spend an average of 15 hours a week on the business -- not so easy when you're a full-time student.
"If you promise someone you're going to send them a necklace tomorrow, we have to send it tomorrow. We can't wait if we have a test," said Himelfarb.
But the girls said the hard work is worth it. They've gained attention through social media -- and in addition to showing off their jewelry at trunk shows -- their products have made it to stores.
"I originally didn't think it was going to take off anywhere. And when someone asked for them to be in stores; it was crazy to me," said Tenenbaum.
"Rope You In" is currently available in three boutiques: Un Deux Trois in Syosset, NY; Reign in Merrick, NY (the girl's hometown) and Turnstyle in Weston, Florida.
The business majors said they're applying what they've learned in school, especially in Marketing, to their line. They said the business broke even and has been profiting since June.
The end goal is to make "Rope You In" a household name.
"We just want to succeed and go as far as we can," said Himelfarb.
Himelfarb said the company will officially launch its website within the next month.