Two Binghamton University students have put their business major skills to the test -- creating their own jewelry line.
When they were sophomores this past April, juniors Jackie Himelfarb and Samantha Tenenbaum launched their start-up business "Rope You In" in their dorm rooms -- during finals.
"We would make the necklaces and send the emails and phone calls," said Himelfarb.
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Created by Jackie Himelfarb and Sami Tenenbaum, two girls I am proud to call my best friends, Ropeyouin is a business that creates and sells bracelets, chokers and necklaces. They started crafting, marketing and selling their jewelry earlier this year, and the Ropeyouin fever spread quickly. It wasn’t long before my roommate, Sami, committed to spending hours at a time pulling yards of thread between dozens of beads while she binge-watched "One Tree Hill" on Netflix.
Meanwhile, Jackie was constantly in and out of our dorm room as she worked to keep up with the influx of emails, phone calls and messages from prospective buyers. I watched the two of them put their energy, determination, talents and sincere effort into creating a brand name that has continued to get more successful, and I could not be more proud.
They say you’re never fully dressed without a smile. Me, I’m never fully dressed without an amazing necklace, so I am always on the hunt for those really different, pretty, eye catching pieces. I was so excited when I found Rope.you.in on Instagram (@Ropeyouin), and I’m thrilled to introduce you to its founders, Jackie Himelfarb and Sami Tenenbaum.